Ron willingham bio

  • Ron Willingham is the chairman of Integrity Systems, an international sales- and customer-service training firm.
  • Ron Willingam shifted training to focus on customer needs, to emphasize positive values and ethics, and to expand people's beliefs in what they can achieve.
  • Ron Willingham is founder and CEO of Integrity Systems, Inc., an international training and development company with more than 1.5 million graduates in 80.

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    Ron Willingham

    Ron Willingham is the author of twelve books, including THE TEN LAWS OF WEALTH AND ABUNDANCE, THE INNER GAME OF SELLING, INTEGRITY SERVICE, INTEGRITY SELLING FOR THE 21st CENTURY, HEY, I'M THE CUSTOMER and the soon-to-be-published THE YOU YOU NEVER KNEW.

    Ron’s life story reads like an American “rags-to-riches” classic. A native of Amarillo, Texas, Ron struggled as a lärjunge. A learning disability prevented him from passing tests, remembering dates and facts or rehearsing the things he read. While he had little interest in academics, he discovered a natural gift for reducing concepts to simple, actionable steps. Over forty years ago, he put this skill into practice as the founder of Integrity Systems. Starting with nothing but determination --- and debt --- he built an international training and development company that inspired the confidence of such prestigious clients as IBM, Johnson & Johnson, The American Red Cross, The Guardian Line

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    The Lasting Impact of Ron Willingham

    “Success is more an issue of who you are than what you know.”

    By Mike Esterday

    That’s one of many enduring quotes from our friend Ron Willingham, who founded Integrity Solutions in 1968. Ron was instrumental in shaping an approach to sales training (and later, coaching) focused on building both skillset and mindset.

    I’ve been reflecting on Ron’s legacy quite a bit recently, after receiving the sad news that he passed away on August 6th. Ron’s many lessons and ideas have had a lasting impact on the lives of those of us who loved Ron dearly – and on the lives of the millions of people he influenced around the world.

    Ron’s death was not unexpected – he spoke of his declining health in frank terms when he returned to Integrity Solutions as a special guest at our company meeting earlier this year. We loved having him with us that January afternoon, and his many stories and reflect

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    Integrity Selling

    November 10, 2022
    Take aways

    Six step selling process called the Aid Inc. system.
    Approach
    Interview
    Demonstrate
    Validate
    Negotiate
    Close

    4 traits of highly successful salespeople
    Strong goal clarity
    High achievement drive
    Healthy emotional intelligence
    Excellent social skills

    It is important to feel a professional responsibility to create as much value for your customers as possible.




    A pie chart graph shows the behavior style of talkers, doers, controllers, and supporters.

    -Talkers are process oriented and have a need for recognition. Talkers are social types. They love people, they love to visit and socialize and have block parties and join bowling leagues. They are easy to gain rapport with an easy to approach after 10 minutes you think you have been friends for life.
    Talkers like to answer these kind of approach questions. How have you been doing? Where are you spending the holidays? What do you do for fun?

    Talkers respond well to questions
  • ron willingham bio