Francois berthoud fashion illustration poses

Francois Berthoud, Panties, fashion by Dior, published in Numero (France), monotype, oil on paper, , © François Berthoud

Francois Berthoud was born in Le Locle, Switzerland. He finished his studies in at the School for Graphic Design in Lausanne. After this ,Berthoud went to Milan where he drew cartoons for various companies. He was then later commissioned by  Anna Piaggi for Condé Nast’s Vanity and since then his work has appeared in many of the leading fashion magazines such as Vogue, Numero and Interview.

Berthoud spent most of his career working in a studio in Milan, however, in he returned to Switzerland and set up a studio in Zürich. He is now  recognised as one of the most original mode illustrators of the late 20th and early 21st Century.

Francois Berthoud, Girl Sitting, published in Flair (Italy), enamel and oil on paper, , © François Berthoud

Francois Berthoud, Portrait I, advertisement for Max Mara (

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He is one of my greatest heroes not only because of his amazingly beautiful fashion illustrations but also for high standard of &#;slow-work&#; produced linocuts &#; a technique hardly ever used nowadays. François Berthoud is and delivers great and purely hand-made inspiration.

The Museum für Gestaltung, Zürich will be showcasing François Berthoud from June 22nd until 9th October Read the press release below.

Swiss-born François Berthoud is numbered amongst the outstanding fashion illustrators of our time. His first one-man show in a museum presents his work in a field of tension between fashion, accessories and a subtle eroticism.

François Berthoud has an unmistakable signature in his graphical transcription of clothes, shoes, handbags, perfumes and accessories. With illustrations for magazines such as “Vanity” or “Vogue” he achieved world fame. His expressive esthetic linocuts, drip pictures and computer graphics form part of campaigns that help shape the perception

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Drawing Fashion

THE world's most iconic illustrations from the past century will be showcased in a unique exhibition at the Design Museum. Drawing Fashion features the work of well known figures including Lepape, Gruau and Antonio, as well as contemporary artists, namely Aurore de la Morinerie and Francois Berthoud. SEE INSIDE THE EXHIBITION HERE These original works reflect the artistic style of each decade, through Art Nouveau to Art Deco to Pop Art. Curated by fashion curator Colin McDowell, the exhibition showcases each illustrator at the height of their careers. "Each drawing exemplifies the period it came from which is why bild is so special," McDowell told us at last night's preview party. "I want this exhibition to kick-start people in thinking 'Why don't we use bild again?' I collect Vogues and my favourite one is from - it's so beautiful because of its drawings." SEE THE VOGUE COVER ARCHIVE Film clips and r