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Novartis Wins at the 2025 Kellogg School Super Bowl Advertising Review
Tubi and Squarespace Fumble during the Big Game
EVANSTON, IL. (Feb. 9, 2025) — Novartis took home the top spot in the 21st Kellogg School Super Bowl Advertising Review with its “Your Attention, Please” ad putting a spotlight on breast health and encouraging cancer screening – the first time a pharmaceutical company has come in first in the two decades of the strategic advertising review. Other brands that earned top marks included Michelob Ultra’s 'The ULTRA Hustle’ and Google Pixel’s ‘Dream Job.’ Not every advertiser hit the mark this year, including Tubi and Coffee-Mate, which received low grades during this year's Ad Review.
“Novartis took a risk to really break through the clutter with its unexpected focus on breast cancer screening,” said Tim Calkins, clinical professor of marknadsföring and co-lead of the school's Ad Review. “The ad started out with a playful tone to then deliver a serious message,” ad
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2.1 - Case Study of Concept Cars
0 ratings0% found this document useful (0 votes)97 viewsThe document provides an overview of General Motors' design principles and evolution from 1927 to 1997. It discusses how GM established its first in-house styling department called the Art and Color Section in 1927 led by Harley Earl, which pioneered the use of clay modeling. It also summarizes the key automotive styling trends introduced by GM brands such as fins, egg-crate grilles, portholes, and sweep spears. The document then outlines how GM advanced its design process through the integration of human factors engineering, 3D computer modeling, and digital design tools over the decades.Copyright:
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Download as PDF, TXT or read online from Scribd0 ratings0% found this document useful (0 votes)97 views45 pagesThe document provides an overview of General Motors' design principles and evolution from 1927 to 1997. It discusses how GM es•
My time to shine
Mitch ShermanMar 7, 2013, 03:45 PM ET
Close- Nebraska/Big Ten/Recruiting reporter.
- Joined ESPN in 2011.
- Graduated from the University of Nebraska.
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LAS VEGAS -- Randall Cunningham II first noticed how people reacted to the presence of his father about seven years ago.
It was four years after the elder Cunningham retired from the NFL, and young Randall, as a fourth-grader, watched his dad greet awestruck admirers at nearly every turn.
The Cunninghams had settled in Las Vegas so the iconic former quarterback, who played 16 seasons in four organizations, could complete his degree at UNLV and establish a ministry.
The elder Cunningham fielded autograph requests aplenty. His kid saw it and made a decision right then.
"I knew I had to live up to that," Cunningham II said. "He's been there and done everything at the highest level. I decided I had to be better than that."
Talk about pressure. Cunningham has yet to start a high school football